Price :INR Rs.3000/$100
Description
An interesting case study which addresses a number of marketing and strategic planning issues like branding, brand extension, international expansion, distribution, franchising, pricing and positioning to name a few.
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Price :INR Rs.3300/$110
Description
It seems most people do not understand the concept of core competence. I think it is important that every management student understand what it means and this case study will help them understand it.
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Price :INR Rs.80
Description
Pen/Pencil Stands with Customer Math formulae imprinted on them. 11 different designs available. Ideal for corporate and personal gifts.
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