Organisation: Spearhead Training Group Ltd.
Category: Marketing Management
Description: This category management training module is designed for National Account Managers, Business Account Managers, Sales Managers, Marketeers, Retail Buyers and Merchandisers wishing to gain a thorough understanding of category management. It will also benefit cross-functional team members (e.g. logistics, finance, production, I.T.) wanting to understand the terminology and processes used by commercial colleagues and highlight the part they have to play.
During the training course, delegates will examine each stage of the category management process, associated issues and techniques, and the need for a faster more results-orientated process. Also, how to make research and analysis more effective and the necessity of producing practical plans that deliver results.
Description of Course
Category Management is now widely used, predominately by retailers and wholesalers in the FMCG market. Suppliers to retailers will benefit from having a full understanding of the terminology and processes of Category Management. This two day category management training course covers all aspects of the subject with a case study running through the course to illustrate the key issues. The course begins with the origin of Category Management and then moves on to how it is used in the UK. Delegates are taken step by step through the processes of Category Management. The strategy and tactical use of the system are discussed and how they are used to gain a competitive advantage. Delegates will finish the course with an individual action plan relating to their market sector.
2 Days - Non Residential
Price: POUND £975.00
Contact: Spearhead Training Group Ltd.
18/19B Cheriton House,
Cromwell Park,
Chipping Norton,
Oxfordshire OX7 5SR
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